C!Wrap Area
Technique, creativity, and skill: the art of wrapping in action
Join the C!Wrap Duels!
In this edition, wrapping takes centre stage once again with UNROLL CLUB, a space created to explore the full potential of surface customisation. Materials, techniques, tips and tricks come together in an environment designed to learn, put your skills to the test and share your passion for wrapping.
Every day, 4 duels will put participants to the test. Two teams of three will have 30 minutes to wrap different surfaces and showcase their technique, creativity and skills. Who will claim victory in each category at the end of the day?
Choose your skill level, select the day and get ready to compete. Show us what you can do and win prizes in materials and supplies.
SPONSORS 2027
The most exciting space at C!Print Madrid is back on 12-14 January!
APA
APA develops high-performance materials and solutions for personalization and visual communication, combining innovation, design, and technology to meet the needs of professionals worldwide. Its catalog includes adhesive films, vinyls, and solutions for wrapping and surface personalization, designed to expand creative possibilities and enhance the results of every project.
With a history built on research and development of materials, APA has established itself as a leading international player in the field of wrapping and personalization. The company is committed to the continuous evolution of its products, incorporating new technologies, finishes, and solutions that allow installers, sign makers, and visual communication professionals to transform surfaces and create increasingly personalized and distinctive applications.
ARLON GRAPHICS
Arlon creates innovative materials designed to bring creative ideas to life. In addition to developing high-performance products, the company shares its industry knowledge to advance the signage and graphics industry. Their goal is to provide solutions that truly transform their customers' businesses.
Arlon's history is defined by a customer-centric approach. Founded in 1958 as a manufacturer of flexible materials—cork, rubber, and foam—the company has evolved into a global leader. Today, as part of FLEXcon Company Inc., Arlon Graphics produces millions of linear feet of cast vinyl used worldwide.
AVERY DENNINSON
Avery Dennison develops materials and solutions to transform products, spaces, and surfaces, combining materials science, innovation, and design. In the field of visual communication, its offerings include self-adhesive films for printing, signage, decoration, and wrapping, as well as reflective solutions and other applications designed to help brands and professionals create distinctive visual experiences.
The Avery Dennison story began in 1935 when Ray Stanton “Stan” Avery invented the first self-adhesive label to simplify product labeling. From that innovation, the company evolved into a global leader in materials science and identification solutions. In 1990, Avery International merged with Dennison Manufacturing to form Avery Dennison. Today, the company develops materials and solutions for industries worldwide, with a constant commitment to innovation, circularity, and the development of more sustainable products.
FEDRIGONI
Fedrigoni is a world-leading group in the creation of premium materials that fuel the creativity of designers, printers, and brands. With a wide range of specialty papers and self-adhesive materials for packaging, labels, and visual communication, the company stands out for its ongoing commitment to innovation, personalization, and sustainability. Its mission is to support professionals in shaping ambitious projects with high-value-added materials.
Founded in 1888 in Verona, Fedrigoni has grown from a small paper-making workshop to a global player with a presence in over 130 countries, nearly 6,000 employees, and a robust industrial base. Today, it operates as an international benchmark, combining tradition, technology, and design, while maintaining sustained growth and a clear vision: to elevate creativity through exceptional material solutions.
Partners
Demos, contest and exclusive presentations
Masterful applications and high-level duels in the world of vinyl
High-Impact Applications
The C!Wrap Area was created to be the must-visit meeting point for professionals working with vinyl and adhesive films at C!Print Madrid.
Designed as a 100% dynamic and hands-on environment, this space offers live demonstrations, technical workshops, and the now-iconic wrapping duels.
A unique opportunity to discover new techniques, materials, and applications in areas such as vehicle wrapping, interior decoration, signage, or retail—guided by top industry experts.