Tuesday, July 7, 2026
Incredible materials: when printing awakens the senses
2026Associations and MediaDigital printingInnovationMaterials and suppliesPersonalisation
Imprinting as part of the brand experience
Inks that change color, react to heat, glow in the dark, or reveal hidden messages are expanding the possibilities of printing and packaging. This round table, held during C!Print Madrid and moderated by Víctor Palau (Gràffica), Silvia Mocholí and Curra Ríos (KNOM Creative Brand Consultancy) and Paco Odín Oteiza (Supperstudio) They shared real projects and reflected on how special materials and finishes can turn a printed piece into a memorable experience, always at the service of a creative idea.
Far from seeking effect for effect's sake, the speakers argued that innovation stems from a balance between creativity, technical expertise, and brand strategy. From premium packaging to publishing projects, they demonstrated how a special finish can reinforce a concept, engage the user emotionally, and add value when used judiciously.
Want to discover the examples they presented and learn about the trends shaping the future of printing materials? Press play and enjoy the full roundtable discussion.
Innovating also means knowing the processes
Another key takeaway from the panel was the importance of understanding the technical possibilities of production. Many designers today are unaware of the vast variety of inks, substrates, and finishes available, even though these very resources can unlock new avenues of creativity. The speakers shared projects where collaboration between designers, printers, and manufacturers was essential to solving technical challenges related to embossing, complex die-cutting, or specialty inks—proving that innovation sparks from the dialogue between creativity and industrial expertise.
C!Print Madrid: the place to discover new possibilities
The roundtable highlighted that printing innovation depends not only on technology, but also on a deep understanding of materials, processes, and finishes that allow projects to stand out and deliver value to brands. At a time when personalization and experience are becoming increasingly crucial, mastering these possibilities becomes a competitive advantage for designers, printers, brands, and visual communication professionals. At C!Print Madrid, these sessions serve precisely to bridge the gap between creativity and technical expertise, demonstrating how printing continues to evolve to deliver ever more surprising solutions.
Don't miss the next edition of C!Print Madrid from January 12th to 14th, 2027!