Unroll Club by C!Wrap: wrapping duels and demos at C!Print Madrid 2027

2027Visual CommunicationInnovationPersonalisation

From 12 to 14 January 2027, discover a space where you can see wrapping in action, compete and connect with the community

C!Wrap returns to C!Print Madrid with a new identity: Unroll Club by C!Wrap. This brand-new space recreates the atmosphere of a café, turning wrapping into a meeting point. A place to see vinyl application in action, learn from experts and discover the latest innovations.

A space designed to watch, compare and enjoy

The space will be designed to resemble a café, featuring two mirrored areas where every element can be personalised. Windows, tables, chairs, walls, chalkboards and even the vehicle designed to look like a coffee truck will become canvases for participants to work on.

Four dedicated sessions every day

Each day is organised into four exclusive sessions showcasing the latest innovations from leading materials brands, including APA, Arlon Graphics, Avery Dennison and Fedrigoni. Each session is dedicated to one brand and takes place at a different time slot across the three days, meaning visitors attending on just one day will experience a different programme from those attending on another day. All sessions follow the same format.

3 vs. 3. 30-minute duels. Three competitors will face off against another team of three in the DECO, RETAIL and CAR WRAPPING categories.
Audience voting. While the work is being judged, special guests will take the stage for talks and interviews. Come and learn from some of the industry's best success stories!
Sponsor demo and insights. The brand will showcase its materials live, while host Penélope Garrido and her team deliver exclusive demonstrations.

The sponsors of the space

Unroll Club is backed by APA, Arlon Graphics, Avery Dennison and Fedrigoni Four leading companies in materials and solutions for wrapping and visual communication. It also has the collaboration of Alta Wrapping Academy, Car Wrapping Store Plastgrommet, Letra Corpórea, Track Creativo and Alcalá Revestimientos.