Friday, October 24, 2025
Aserluz takes a step forward with its First National Signage Congress
2025Visual CommunicationAssociations and Media
Aserluz, partner of the C!Print Madrid 2026 trade fair, which will be held from January 13 to 15, 2026 at IFEMA Madrid , will hold the First National Signage Congress together with its Annual Assembly , at the Ibercenter AZCA (Plaza de Carlos Trías Bertrán, 4) on October 30, 2025.
The event will be open to all companies and professionals involved in sign design, manufacturing, and installation, printing, and visual communication.A space to share experiences, discuss common challenges, and discover where the sector is headed .
Regulations, innovation and talent in a single day
The day will begin at 9:30 a.m. with the opening remarks by Roberto Bartolomé , president of Aserluz. Key topics will be addressed throughout the day, including compliance with PPOs (Packaging Producer Responsibility Obligations) , accessible signage , energy efficiency in labeling systems, and the role of artificial intelligence in design .
The international focus will arrive at 1:00 p.m. with a panel on the European perspectives of signage , in which C!PRNT Madrid (Mónica Calvo) will participate together with ESF (Fausto Martín) , Grupo Xprinta (Sergio G. Carbonell) , FESPA Spain (Pablo Serrano) and neobis (José Antonio Pompa Garayzábal) .
This space will share insights on competition, trade shows, training, and the European standards that are setting the pace for the sector and its evolution in the coming years.
After the conference closes at noon, attendees will enjoy a cocktail reception and networking session , with special member prices.
In the afternoon, the 47th Aserluz Annual Assembly will be held , along with the talk “One year after the DANA: resilience of the sign sector” and the presentation of the Manuel Quirós Award for Professional Achievement .
Why this conference matters
The 1st National Signage Congress was born with a clear objective: to strengthen and professionalize the sector . Bringing together manufacturers, integrators, installers, and designers in a single space will allow for the definition of common standards , the sharing of best practices , and the acceleration of the adoption of new technologies .
Beyond the presentations, the value will lie in the direct contact: the conversations between colleagues, new business agreements, and the ideas that emerge from sharing experiences.
Because this industry doesn't just make signs; it also creates identity, visibility, and the city . And this congress aims to be the place where that voice is heard louder than ever.
Aserluz Congress 2025