Tuesday, July 7, 2026
Incredible materials: when printing awakens the senses
2026Associations and MediaDigital printingInnovationMaterials and suppliesPersonalisation
Imprinting as part of the brand experience
Inks that change color, react to heat, glow in the dark, or reveal hidden messages are expanding the possibilities of printing and packaging. This round table, held during C!Print Madrid and moderated by Víctor Palau (Gràffica), Silvia Mocholí and Curra Ríos (KNOM Creative Brand Consultancy) and Paco Odín Oteiza (Supperstudio) They shared real projects and reflected on how special materials and finishes can turn a printed piece into a memorable experience, always at the service of a creative idea.
Far from seeking effect for effect's sake, the speakers argued that innovation stems from a balance between creativity, technical expertise, and brand strategy. From premium packaging to publishing projects, they demonstrated how a special finish can reinforce a concept, engage the user emotionally, and add value when used judiciously.
Innovation Also Means Understanding the Production Process
Another key takeaway from the roundtable was the importance of understanding the technical possibilities of print production. Today, many designers are still unaware of the wide range of inks, substrates, and finishing techniques available, even though these are precisely the resources that can unlock new creative opportunities.
The speakers shared several projects where close collaboration between designers, printers, and manufacturers was essential to overcoming technical challenges involving embossing, complex die-cutting, and specialty inks. These examples demonstrated that true innovation emerges from the combination of creativity and industrial expertise.
C!Print Madrid: Where New Possibilities Come to Life
The roundtable highlighted that innovation in print is driven not only by technology, but also by a deep understanding of materials, production processes, and finishing techniques that help projects stand out and create added value for brands. At a time when personalisation and customer experience are becoming increasingly important, mastering these possibilities has become a real competitive advantage for designers, printers, brands, and visual communication professionals.
At C!Print Madrid, these sessions are designed to bridge the gap between creativity and technical expertise, showcasing how the printing industry continues to evolve and deliver increasingly innovative and inspiring solutions.
Would you like to discover the real-life examples presented during the discussion and explore the trends shaping the future of print materials? Press play and watch the full roundtable.
Don't miss the next edition of C!Print Madrid from January 12th to 14th, 2027!