Monday, June 15, 2026
The customer at the center: how to generate value
2026Visual CommunicationDigital printingInnovationPersonalisationSignage & digital displaysOnline printing servicesSoftware - ERPs
How to generate value in the age of immediacy? True differentiation still lies in the ability to understand, support, and help the customer grow.
In an increasingly digital market, where immediacy and automation set the pace of business relationships, how can companies continue to generate real value for their customers? This was the central question of one of the roundtables held during C!Print Madrid, which brought together representatives from Antalis, M2M and Yberia Solutions to reflect on the challenges and opportunities facing the sector.
Throughout the conversation, the speakers shared their vision on the importance of close relationships, understanding the client's business, and anticipating their needs. They also addressed the role that tools such as artificial intelligence, new digital services, and automation are playing in improving the customer experience, while emphasizing the value of human relationships and long-term trust.
The panel also yielded insightful reflections on collaboration between suppliers, printers, distributors, and end customers, as well as the need for greater information sharing to drive innovation and generate new business opportunities. A conversation brimming with real-world examples, experiences, and perspectives that is well worth exploring in its entirety.
▶️ You can watch the full conference and learn all the experts' conclusions in the complete video available in this article.
Putting the customer first: How to generate value?
Irene Alberti, Iberian Sales Manager Visual Communication, ANTALIS.
Miguel Blázquez, CEO, M2M.
Nicolás Alvargónzalez, Commercial Director, YBERIA SOLUTIONS
Moderated by Lorena Feria, Founder and CEO, F-CONSULTING.